After magnificent pop-up stores from Paris to New York, it is now the turn of the real Le Chocolat des Français boutique to be launched in Paris. Ideally located, the address will welcome, like an art gallery, renowned artists to bring a colourful touch to this new kingdom of chocolate.
Created only 5 years ago by three trendy boys, the gourmet brand challenges the codes of classic chocolate making. Colourful packaging, illustrated by artists from street art, graphic design and comics, Le Chocolat des Français is no less serious and of high quality. Matthieu, Paul-Henri and Vincent, the founders, work with the best French producers to offer high quality chocolates, 100% natural and always Made in France.
And it is in this same spirit, mixing quality and artistic elements, that this chocolate-arty address opens avenue de l'Opéra, next to the Pierre Hermé pastry shop and the future bakery of Cédric Grolet. Every 6 months, Le Chocolat des Français will give carte blanche to an artist for a twist of the white walls of the shop, in a giant fresco.
Le Chocolat des Français